Buying property this festive season: 3 things you should consider

As the festive season kicks off with Dhanteras and Diwali, many people consider it an auspicious time to make significant investments, with property being one of the most popular choices. If you’re looking to buy real estate during this period, experts suggest there are three main factors to keep in mind to make the most of your investment.
Mohit Goel, Managing Director of Omaxe Group, advises buyers to consider properties in upcoming business districts or areas with growing infrastructure. This could mean looking at projects in new commercial zones or regions expected to see strong development in coming years.
“Investing in property during the festive season can be a strategic move. It is essential to focus on identifying attractive opportunities, particularly in emerging business districts and areas with strong infrastructure development,” said Goel.
One benefit of choosing such areas is the possibility of higher appreciation in property value over time. New developments, like business hubs or residential townships, tend to attract more residents and businesses, which can help raise property prices. Additionally, emerging locations may provide more affordable options than established cities, making them attractive for long-term investment.
According to Amrita Gupta, Director of Manglam Group and President of CREDAI Rajasthan Women’s Wing, buyers should look at infrastructure and urban development projects underway, especially in smaller cities. She highlights the importance of understanding the specific needs and culture of these areas, which may influence property design and layout preferences.
“The festive season is an excellent time for buyers to consider property purchases. As the market evolves, it is crucial to evaluate the ongoing infrastructure and urban development projects in Tier 2 and 3 cities,” she said.
With cities outside major metros growing fast, particularly Tier 2 and Tier 3 cities, investing in property that aligns with local demand can increase the property’s desirability and, eventually, its resale value. Local infrastructure improvements, such as better roads, transport links, and amenities, make these locations appealing for both residential and commercial investors.
Gupta also suggests that “affordability remains a key aspect,” urging buyers to ensure their investments fit their financial goals and lifestyle.
For those looking at premium locations with tourism-driven demand, Aditya Kushwaha, CEO and Director of Axis Ecorp, suggests exploring fractional ownership. He highlights the rising trend of holiday homes, particularly in markets like Goa, where tourism creates high rental income potential.
“In premium markets like Goa, where demand for holiday homes is rising, fractional ownership is gaining traction as a smart investment model. It allows investors to own a share of luxury real estate, making high-value properties more accessible,” he explains.
Fractional ownership lets buyers invest in a portion of luxury properties, allowing access to high-end real estate without the full financial commitment. This option may be appealing in places like Goa, where there’s a stable rental market.
With tourism back in full swing, holiday homes can generate steady rental income and offer strong growth potential. Fractional ownership in these markets also opens up possibilities for increased returns over time, while the holiday destination adds to the investment’s appeal.
(Disclaimer: The views, opinions, recommendations, and suggestions expressed by experts/brokerages in this article are their own and do not reflect the views of the India Today Group. It is advisable to consult a qualified broker or financial advisor before making any actual investment or trading choices.)